The advancement of internet and network technology over the past decade has allowed for the rapid rise and global proliferation of digital content industry, mainly in three categories, IP data, user and network data. How platforms protect copyright and IP data remains a pointed topic of debate, with content creators pointing to annual content piracy revenue losses of US$12.5 billion for the US music industry alone and US$31.8 billion for the global online TV and movie industries. On the user data arena, we have over 5.1 billion use mobile phones, over 4.0 billion use the internet, and over 3.1 billion use social media . How content and media platforms share user data has become a topic with recent scandals at companies like Facebook, where over 87 million users had their data unknowingly exposed to third parties. How platforms monetize user data has always been an issue, as highlighted by the ongoing struggle for content creators to claim more streaming revenues from centralized platforms such as Facebook and Google. We have seen regulatory bodies take measures against these issues, such as the EU’s recent General Data Protection Regulation (GDPR) to address personal data privacy. However, these measures ignore the fundamental problem that exists in today’s data-driven world – data that is owned and maintained by centralized interests will always be subject to security risks, non-transparent sharing and access grants, as well as unfair monetization by their custodians. Due to this unbalanced incentives between content creators, publishers, curators and consumers, the core component in this ecosystem, the content creators, lack the incentive to create high quality content that contribute to the proliferation of the community. We believe that data ownership and access management should be removed to the greatest extent possible from centralized interests and given back to their respective owners and creators.
Over the last decade, we have witnessed exponential growth in cryptocurrencies and blockchain-based new economy. Bitcoin price soared from US$0.003 to US$20,000, with each price crash leading to a quick recovery and a new all-time high. Hundreds of cryptocurrencies reached market caps of more than US$1M. The underlining blockchain technology was an even larger source of innovations, leading to Ethereum, smart contracts, ICO’s, and a broader new economy built upon decentralized applications. it is expected to transform all the major industries of modern society, including finance, communications, energy, military, etc. In fact, the blockchain technology is so disruptive that it is widely recognized as web 3.0 — the internet of value.
The blockchain technology is the very first technology innovation in human history to revolutionize relations of production. The centralized model of relations of production worked well for bringing human beings from African savannas to the modern society of 21st century,thanks to its high efficiency of organization. However, it also largely sacrificed individuals’ freedom and rights of wealth. That is why there are billionaires as well as struggling workers and farmers in every country today. The issue is much worse for digital world. Large corporations like Google and Facebook are able to scale very quickly by growing users and monetize user data with only minimum earned interests shared back to content creators.
At the core of relations of production are people’s ownerships and accesses to means of production and value of production. Highly civilized society requires deep and broad collaborations between multiple parties, ownership of the work and access to the produced value are keys to relations of production in modern society. This is even more so for digital world. Therefore, to revolutionize relations of production with ecentralized internet and blockchain technology, the most significant and urgent problem to solve is ownership, access, and identity management.
Decentralized Accessible Content Chain (DACC) is a platform that will revolutionize the digital content and media industry. DACC will establish a public blockchain that features ownership and access management at the infrastructure level in digital media industry. A decentralized file system that contains intrinsic identity and access management (IAM) will be implemented to give users and content creators methods to securely initiate, store, and manage access permissions to their data and IP. IAM ensures that only authenticated users can access the resources they are authorized to use, and resource owners will have full control over the user authentication and authorization process. Content creators, curators, and consumers will all be properly and fairly incentivated to build a community that places content creators at the center stage.
In addition to this underlying infrastructure, a full suite of developer tools will also be created which will allow any user or entity to easily build and develop content-related decentralized applications (DAPP’s) for any digital media platform on top of DACC. DACC foundation will also set aside a special fund, aka, community development fund via DACC labs, to incubate developer community to create innovative Dapps on DACC platform. DACC will revolutionize the digital media economy by innovative technology, distributed global community and special token model and reward system, which finally empower real creators in digital media industry.
Copyright © 2018 DACC Development Team